The Process
Concept Development: We teamed up with Mystershirt and Beerschot to create a viral mixed-reality teaser unveiling their new jersey arriving at the Olympisch Stadion.
Pre-Production: Live-action footage was captured on-site with carefully directed shots, setting the foundation for blending CGI with real-world elements.
3D Modelling & Animation: We carefully modeled the oversised jersey and helicopters, ensuring ensuring every last detail was accounted for, before tracking their movement over the raw footage.
Integration & Placement: The CGI elements were aligned and masked over the live-action footage, blending smoothly to achieve a lifelike and cinematic final result.
Post-Production: Sound effects, and final colour grading were added to perfect the final deliverable. Some 2D animated boards we're also tracked into the shot.
The Outcome
The teaser went viral, racking up over a million impressions. It was featured on @transfers’ Instagram, where it gained over 500,000 views, cementing Mystershirt and Beerschot’s collaboration as a marketing triumph.
