The Process
Planning & Strategy: Briefed with a shopable, immersive 3D website of Iman Gadzhi’s home in Dubai, we had to collect and plan plenty of refernces. To take it further, we threw in the two mixed-reality animations to announce their arrival into the beverage industry.
Mixed-Reality Animations: We designed and animated a branded plane soaring through the skies and brought Big Day cans to life with a realistic london underground reel, seamlessly blending CGI with real-world footage to captivate audiences.
3D Modeling & Interactive Design: We recreated Iman’s home in 3D, featuring three key spaces: the house’s exterior, the living room, and the gym. Every detail, from textures to lighting, was crafted from scratch, with interactive elements allowing users to explore and shop.
Polishing & Launch: We refined each project with sound design, special effects, and platform-specific optimization, ensuring every piece delivered maximum impact.
The Outcome
The campaign’s bold creativity generated millions of impressions, marking Big Day’s powerful arrival in the beverage industry. It sparked widespread buzz and led to a sold-out launch.
