The Process
Storyboarding: Building on Danny's vision, we mapped out the ad’s structure with a clear scene flow, focusing on Craftd’s USPs and strong CTAs for paid placement.
Set & Product Design: We 3D modelled detailed sets and lifelike models of Craftd’s products to showcase their quality and appeal to high-end customers.
Animation & Refinement: Each scene was animated frame by frame with smooth transitions and dynamic visuals to capture attention and keep viewers engaged.
Post-Production: We added sound design, voiceovers, text overlays, and special effects, followed by expert color grading to perfect the polished, final look.
Testing & Optimisation: Before launch, we provided different versions of the ad to ensure it resonated with the target audience and achieved maximum impact.
The Outcome
The final animation went viral, amassing thousands of impressions and glowing comments from viewers worldwide. This campaign not only boosted Craftd’s brand visibility but also solidified their reputation as a leader in the men’s jewelry market.
